The advertising coordinator is a position both in the publishing industry and in the advertising industry. Both positions demand a great deal of organizational ability, communication ability, and responsiveness to others.

The advertising coordinator in a newspaper or magazine must work with the agency or the business to ensure that the ad is correct and is in on time and goes in the right place in the publication. Because of the deadline nature of a newspaper, this is frequently impossible, and the coordinator must deal with the advertiser’s complaints.

The advertising coordinator (AC) in an ad agency generally works in the traffic department and has similar organizational, communication, and responsiveness duties. The advertising AC must work with the client to ensure the ad is correct, on time, and “trafficked” to the right publications, with all of the correct materials, and the right size, etc. The coordinator must deal often with the deadlines and politely encourage the client or other departments within the agency to pick up the pace and make the deadline.

Average Salary: $54,000
Average Hours (per week):

The average week is the standard 40 hours. However, since there are always problems and missed deadlines, the AC often must stay late until the problem is resolved.
Union:

The AC in the publishing industry may possibly be required to be in newspaper unions, but probably not.
Certifications:

Project management certification is available.
Training Period:

A college degree, usually, with two to four years of assisting, is the required background. An understanding of advertising is preferable, though most of the very specific training that the AC requires is on the job.
Strongest Market(s):

This position in magazines would be in New York or major urban areas. For newspapers, the position is virtually anywhere. The position in ad agencies is generally available from midsized cities to large urban areas.
Entry Level Salary: $35,000
Top Salary: $80,000
Job Growth Forecast:
Job growth for the advertising coordinator is 12 percent, about standard for growth across all occupations. Though big newspapers are disappearing, more and more niche magazines are arising as well as smaller papers.

Related posts:

1. Advertising Traffic Coordinator
2. Advertising Account Director
3. Advertising Executive Producer
4. Advertising Account Executive
5. Marketing Assistant (or Coordinator)