The traffic coordinator, though it may not sound like it, is usually a managerial job, with immense responsibility for getting all of the agency’s work out to the proper media on time.

The traffic coordinator, like the advertising coordinator, must use communication skills, organizational skills, and a certain amount of polite bullying to carry out the job effectively. The traffic coordinator (TC) works with the client and all areas of the agency to ensure that at each phase of the work, the deadlines are met.

Usually at the beginning of a project, when the client first assigns it, the traffic coordinator works with the account executive to figure out the schedule and who is needed on the job. The traffic coordinator then estimates the amount of time needed for each phase. The TC then communicates well beforehand the deadlines to each department’s supervisors.
Average Salary: $57,000
Average Hours (per week):

The traffic coordinator can expect to work more than 40 hours per week because of the constant need to react to last-minute problems.
Union:

No.
Certifications:

Certification in project management is helpful.
Training Period:

A college degree is required. Some classes with marketing, advertising, communications, and business emphasis are a good idea.
Strongest Market(s):

Medium to big cities afford the best opportunities for a traffic coordinator.
Entry Level Salary: $40,000
Top Salary: $94,000
Job Growth Forecast:
The typical traffic coordinator job is forecast at 12 percent over the next ten years, typical of the growth of the workforce nationwide.

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5. Advertising Creative Director