A marketing assistant must have good project management skills, and a sound understanding of the principles of marketing.  He or she must also have a strong understanding of new technologies and how they can be applied to marketing; excellent copy writing skills; and the ability to rework technical content for a broader audience. Marketing assistants are creative and innovative and pay good attention to detail.  They also have the ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public.

Marketing assistants coordinate and assist with the departmental marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows. The marketing assistant must be familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. They perform a variety of tasks, always working under general supervision. The assistant typically reports to a supervisor or manager.

A marketing assistant will be responsible for writing reports, business correspondence, and policies and procedures, often times approving contractor agreements for financial reimbursement, tracking contractors

Responsibilities include:

• Assisting in marketing research.
• Ensuring the proper use of logos and brand guidelines; and assisting in proofing copy, media scheduling, and trafficking creative.
• Carefully monitor communications response data and other performance and marketing metrics.
• Establishing and maintaining a centralized archive of presentations, marketing materials and communications that is accessible to various functional groups internally.
• Coordinating the production and distribution of various communications with outside vendors, such as printers and mail houses, to meet their designated due date.
• Managing and coordinating events.
• Creating and distribute communications for program updates, product enhancements, and direct marketing program timelines.
• Maintaining marketing plan flowchart.
• Assist in limited financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.

Average Salary: $33,548

Average Hours (per week): 40 plus hours per week.

Union: No.

Certifications: This job may require a bachelor’s degree. College graduates with related experience, a high level of creativity, strong communication and computer skills should have the best job opportunities.

Training Period: 0-2 years of experience in the field or in a related area.

Strongest Market(s): There is a trend today for marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, DC.

Entry Level Salary: $29,818 to $33,548

Top Salary: $46,693

Job Growth Forecast: 13 percent growth. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

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