A marketing manager typically develops and implements strategic marketing plans for a company, and must stay abreast of changes in the marketing environment to best serve the objectives of the organization, adjusting the plans accordingly. This job requires research and the marketing manager usually works with product managers to develop pricing policies.  This person will also recommend appropriate sales channels.

Familiar with a variety of the field’s concepts, practices, and procedures, a marketing manager is a key role that relies on experience and judgment to plan and accomplish goals. They perform a variety of tasks, and also lead and direct the work of others.

Average Salary: $74,929 to $101,110

Average Hours (per week): 50 plus hours per week.

Union: No.

Certifications: Requires a bachelor’s degree.

Training Period: A minimum of seven years of experience in the field.

Strongest Market(s): Major metro areas.

Entry Level Salary: $64,190

Top Salary: $114,207

Job Growth Forecast: 13 percent and strong. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

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