The senior vice president of interactive marketing must uunderstand the high level concepts for the advertising and marketing industry and the language involved with interactive strategy, branding, online marketing, promotions, search engine marketing, web design and development, and other standard industry concepts.  This person is responsible for the strategy and execution of search engine marketing (SEM) campaigns as well as managing and mentoring a team of interactive marketers. This job requires managing client relationships and presenting and reporting on campaign activities in addition to managing partner relationships with Google, MSN and Yahoo.  Typically this person must also manage and mentor a team of interactive marketers.

The person in this role must have strong analytic capabilities, presentation and written communication skills as well as strong analytics and reporting experience and capabilities. Strong business development experience is suggested.

This job requires an expert understanding of paid search strategies and best practices; solid understanding of SEO strategies and best practices as well as an intimate level of understanding with search engine and search engine marketing technologies. Exceptional people skills and an entrepreneurial spirit are also recommended.

Key responsibilities include

• Manage, define and maintain the keyword campaign structure across all search partners
• Create, categorize, and refine keyword lists to drive qualified visitors to client web sites
• Maximize the ROI of a quarterly budget focused on understanding each partner’s marketplace dynamics
• Design reports that measure results and highlight significant trends; Draw conclusions and effectively communicate important insights, best practices, and recommendations
• Assess the performance of campaigns and strategies through timely qualitative and quantitative analysis
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaign
• Support search partner relationships, with an eye to improving efficiency and increasing revenue
• Accountable for meeting the team’s aggressive revenue and efficiency targets

Average Salary: $103,847

Average Hours (per week): Long hours, including evenings and weekends are common. 40 plus hours per week with substantial travel at times. Plus, a senior VP must work well under pressure and thrive on meeting deadlines and goals.

Union: No

Certifications: B.S/B.A or Masters degree in marketing or a related field; complete Google Certification training to become Google certified if not already certified

Training Period: Varies per industry category.

Strongest Market(s): The best service-providing industries include communications firms and financial institutions; professional, scientific, and technical services; public and private educational services; finance and insurance; government and healthcare.

There is also a trend today for interactive marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, D.C.

Entry Level Salary: $103,847

Top Salary: $153,125

Job Growth Forecast: Overall employment of interactive marketing is expected to increase by 13 percent through 2018. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

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