A day in the life as an account executive (advertising)…Advertising account executives work within advertising or multi-service agencies, acting as a link between the clients and the agency.  They are responsible for liaising between the client and other agency staff to coordinate the advertising campaigns. Advertising account executives liaise closely with their clients throughout campaigns, often on an every-day basis.  They manage administrative and campaign work, ensuring that this is all completed on time and on budget.There are several characteristics or traits that indicate a competent account executive. Read More...

Advertising agencies are great places to work. The jobs are creative in nature, the people are interesting, and the challenge of meeting the needs of the ever-evolving world of advertising keeps you on your toes.  People who work in advertising are often asked how to get into the business. The answer is fairly simple: develop an understanding of the job, make connections within the industry, and demonstrate to those connections that you’re the person to hire.  An advertising agency is made up of seven distinct departments: Account, Strategy, Media, Creative, Interactive, Production and Administrative. Read More...

These days, it seems as though advertising is the ‘it’ field. This information comes from movies and television shows. Though the life in an advertising agency is indeed fun, exciting and has a lot of opportunity, it is also stressful, difficult and requires long hours.

Advertising teams are usually small, except in large companies. For the most part they act as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. Read More...

Are you excited by the world of advertising?  Would you like to be in the boardroom, making pitches?  Do you see yourself working with the creative department and giving the go-ahead to major ad campaigns?  Then it’s possible that life as an account executive could be the career you’re looking for.

Advertising account executives work internally within ad agencies.  Generally they act as a liaison between the agency and the client.  By working closely with the client and members of the agency staff, they are able to oversee the advertising campaign in accordance with the client’s wishes. Read More...

Getting into a career in advertising isn’t easy. According to the Bureau of Labor Statistics, over 250,000 people work in the advertising industry. In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.

Account managers act as the liaison between the agency’s various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. Read More...

Advertising schools involve education to earn a career in advertising and public relations and become media planners, creative directors, public-relations specialists and more.  The primary goal of most commercial firms is to market and sell their products or services at a profit. Advertising is the mass-market equivalent of the salesperson’s one-on-one approach. Since the first ad agency began in the U.S. in 1841, the goal of advertising has been to inform, persuade and remind consumers of companies’ products.  A college degree in advertising generally includes academic training in the creative or visual aspects of selling a product or service, combined with a technical and practical focus on technology and business applications. If you’re creative and a strong communicator, this field might be a good choice for you. Read More...