Overview

Marketing is a skill that can translate into many different career choices, giving you a wide range of options. At its core, marketing is about determining a human need and communicating how your brand or product meets that need. Marketing lies at the very heart of business and enterprise; if that’s where you want to be–in the heart of it all–a marketing career might be just for you.

There are almost an infinite number of ways your marketing skills can translate to a lucrative career. If you are a people person who loves interaction, for example, then direct sales or public relations might be a good marketing career move for you. If you are more interested in the trends and strategies behind marketing, then you might take a job in advertising or brand management. If you are a good leader, you might grow into marketing management. The list of possibilities is nearly endless. Marketing is a fast-paced, dynamic profession that will require you to be able to think quickly and sometimes function under stress. If you thrive on that kind of environment, get ready for an exciting career.

A marketing assistant must have good project management skills, and a sound understanding of the principles of marketing.  He or she must also have a strong understanding of new technologies and how they can be applied to marketing; excellent copy writing skills; and the ability to rework technical content for a broader audience. Marketing assistants are creative and innovative and pay good attention to detail.  They also have the ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public. Read More...

A marketing manager typically develops and implements strategic marketing plans for a company, and must stay abreast of changes in the marketing environment to best serve the objectives of the organization, adjusting the plans accordingly. This job requires research and the marketing manager usually works with product managers to develop pricing policies.  This person will also recommend appropriate sales channels.

Familiar with a variety of the field’s concepts, practices, and procedures, a marketing manager is a key role that relies on experience and judgment to plan and accomplish goals. They perform a variety of tasks, and also lead and direct the work of others. Read More...

The director of marketing and sales will oversee the development of policies, procedures and objectives for marketing and selling the organization’s products and services. This job requires overseeing product/service development, pricing, marketing budgets, and sales objectives. The person in this role often directs the sales force, marketing staff and/or distributors and provides marketing expertise to the executive management team.

The marketing director will determine the demand for products and services, study competitors and identify potential customers. Often times it is their job to develop pricing strategies with the goal of maximizing the company’s profits or share of the market while ensuring the firm’s customers are satisfied. They will also oversee product development or monitor trends that indicate the need for new products and services. Read More...

The senior vice president of interactive marketing must uunderstand the high level concepts for the advertising and marketing industry and the language involved with interactive strategy, branding, online marketing, promotions, search engine marketing, web design and development, and other standard industry concepts.  This person is responsible for the strategy and execution of search engine marketing (SEM) campaigns as well as managing and mentoring a team of interactive marketers. This job requires managing client relationships and presenting and reporting on campaign activities in addition to managing partner relationships with Google, MSN and Yahoo.  Typically this person must also manage and mentor a team of interactive marketers. Read More...

The senior vice president of marketing directs all aspects of an organization’s marketing policies, objectives, and initiatives and must understand the high level concepts for the advertising and marketing industry and the language involved with strategy, branding, online marketing, promotions, search engine marketing, web design and development, and other standard industry concepts.  They must identify changes in the marketing environment and evaluate competitive strategies.  The vice president of marketing drafts the organization’s marketing plan and must demonstrate expertise in a variety of the field’s concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. Read More...

Market Research Analysts often work for research firms or universities – in both teaching positions and doing studies – in addition to working for advertising agencies. Advertising market Research analysts gather and analyze consumer data to help the advertising agency reach the right customers for the client’s services and products. The consumer data is information on exactly who the ideal customers are: their average income, their age, their ethnic basis, what media they watch or read, virtually anything and everything that helps the advertising agency “sell” to them. Analysts also gather and analyze the competition’s products and services and who their customers are. All of this information also helps the media department decide which media to put the ads in. Read More...