Schools For Me» Marketing

Marketing Assistant (or Coordinator)

admin — Sat, 22 May 2010 23:02:08 +0000

A marketing assistant must have good project management skills, and a sound understanding of the principles of marketing. He or she must also have a strong understanding of new technologies and how they can be applied to marketing; excellent copy writing skills; and the ability to rework technical content for a broader audience. Marketing assistants are creative and innovative and pay good attention to detail. They also have the ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public.

Marketing assistants coordinate and assist with the departmental marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows. The marketing assistant must be familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. They perform a variety of tasks, always working under general supervision. The assistant typically reports to a supervisor or manager.

A marketing assistant will be responsible for writing reports, business correspondence, and policies and procedures, often times approving contractor agreements for financial reimbursement, tracking contractors

Responsibilities include:

Assisting in marketing research.
Ensuring the proper use of logos and brand guidelines; and assisting in proofing copy, media scheduling, and trafficking creative.
Carefully monitor communications response data and other performance and marketing metrics.
Establishing and maintaining a centralized archive of presentations, marketing materials and communications that is accessible to various functional groups internally.
Coordinating the production and distribution of various communications with outside vendors, such as printers and mail houses, to meet their designated due date.
Managing and coordinating events.
Creating and distribute communications for program updates, product enhancements, and direct marketing program timelines.
Maintaining marketing plan flowchart.
Assist in limited financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.

Average Salary: $33,548

Average Hours (per week): 40 plus hours per week.

Union: No.

Certifications: This job may require a bachelor’s degree. College graduates with related experience, a high level of creativity, strong communication and computer skills should have the best job opportunities.

Training Period: 0-2 years of experience in the field or in a related area.

Strongest Market(s): There is a trend today for marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, DC.

Entry Level Salary: $29,818 to $33,548

Top Salary: $46,693

Job Growth Forecast: 13 percent growth. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

Marketing Manager

admin — Sat, 22 May 2010 23:00:13 +0000

A marketing manager typically develops and implements strategic marketing plans for a company, and must stay abreast of changes in the marketing environment to best serve the objectives of the organization, adjusting the plans accordingly. This job requires research and the marketing manager usually works with product managers to develop pricing policies. This person will also recommend appropriate sales channels.

Familiar with a variety of the field’s concepts, practices, and procedures, a marketing manager is a key role that relies on experience and judgment to plan and accomplish goals. They perform a variety of tasks, and also lead and direct the work of others.

Average Salary: $74,929 to $101,110

Average Hours (per week): 50 plus hours per week.

Union: No.

Certifications: Requires a bachelor’s degree.

Training Period: A minimum of seven years of experience in the field.

Strongest Market(s): Major metro areas.

Entry Level Salary: $64,190

Top Salary: $114,207

Job Growth Forecast: 13 percent and strong. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

Director of Marketing and Sales

admin — Sat, 22 May 2010 22:56:11 +0000

The director of marketing and sales will oversee the development of policies, procedures and objectives for marketing and selling the organization’s products and services. This job requires overseeing product/service development, pricing, marketing budgets, and sales objectives. The person in this role often directs the sales force, marketing staff and/or distributors and provides marketing expertise to the executive management team.

The marketing director will determine the demand for products and services, study competitors and identify potential customers. Often times it is their job to develop pricing strategies with the goal of maximizing the company’s profits or share of the market while ensuring the firm’s customers are satisfied. They will also oversee product development or monitor trends that indicate the need for new products and services.

Responsibilities include:

Consulting with product development teams on product specifications such as design, color, and packaging.
Describing product or service offerings.
Establishing distribution networks and developing distribution strategies.
Forecasting sales and strategic planning to ensure the sale and profitability of products, lines, or services
Initiating market research studies and analyzing their findings.
Analyzing business developments and monitoring market trends.
Negotiating contracts with vendors and distributors to manage product distribution.
Working with legal staff to resolve problems, (e.g. copyright infringement and royalty sharing with outside distributors.)
Selecting products and accessories to be displayed at trade or special production shows.
Consult with buying personnel regarding the types of products or services expected to be in demand.

Average Salary: $168,106

Average Hours (per week): Long hours, including evenings and weekends are common. 40 to 50 plus hours per week with substantial travel at times. A director must work well under pressure and thrive on meeting deadlines and goals. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers.

Union: No

Certifications: For marketing, this position usually requires a four year degree and eight or more years of relevant experience, and employers often prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, sales management, economics, accounting, finance, mathematics, and statistics are also helpful, as is the completion of an internship while the candidate is in school is highly recommended.

Training Period: Varies per industry category.

Strongest Market(s): Anywhere. There is a trend today for marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, D.C.

Entry Level Salary: $92,438

Top Salary: $196,345

Job Growth Forecast: Overall employment of interactive marketing is expected to increase by 13 percent through 2018. The marketing industry is expected to increase faster than average, spurred by intense domestic and global competition in products and services offered to consumers and online marketing. Marketing jobs are highly coveted and are growing faster than the national average.

SVP/Vice President, Interactive Marketing

admin — Sat, 22 May 2010 22:53:51 +0000

The senior vice president of interactive marketing must uunderstand the high level concepts for the advertising and marketing industry and the language involved with interactive strategy, branding, online marketing, promotions, search engine marketing, web design and development, and other standard industry concepts. This person is responsible for the strategy and execution of search engine marketing (SEM) campaigns as well as managing and mentoring a team of interactive marketers. This job requires managing client relationships and presenting and reporting on campaign activities in addition to managing partner relationships with Google, MSN and Yahoo. Typically this person must also manage and mentor a team of interactive marketers.

The person in this role must have strong analytic capabilities, presentation and written communication skills as well as strong analytics and reporting experience and capabilities. Strong business development experience is suggested.

This job requires an expert understanding of paid search strategies and best practices; solid understanding of SEO strategies and best practices as well as an intimate level of understanding with search engine and search engine marketing technologies. Exceptional people skills and an entrepreneurial spirit are also recommended.

Key responsibilities include

Manage, define and maintain the keyword campaign structure across all search partners
Create, categorize, and refine keyword lists to drive qualified visitors to client web sites
Maximize the ROI of a quarterly budget focused on understanding each partner’s marketplace dynamics
Design reports that measure results and highlight significant trends; Draw conclusions and effectively communicate important insights, best practices, and recommendations
Assess the performance of campaigns and strategies through timely qualitative and quantitative analysis
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaign
Support search partner relationships, with an eye to improving efficiency and increasing revenue
Accountable for meeting the team’s aggressive revenue and efficiency targets

Average Salary: $103,847

Union: No

Certifications: B.S/B.A or Masters degree in marketing or a related field; complete Google Certification training to become Google certified if not already certified

Training Period: Varies per industry category.

Strongest Market(s): The best service-providing industries include communications firms and financial institutions; professional, scientific, and technical services; public and private educational services; finance and insurance; government and healthcare.

There is also a trend today for interactive marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, D.C.

Entry Level Salary: $103,847

Top Salary: $153,125

SPV/Vice President, Marketing

admin — Sat, 22 May 2010 22:51:17 +0000

The senior vice president of marketing directs all aspects of an organization’s marketing policies, objectives, and initiatives and must understand the high level concepts for the advertising and marketing industry and the language involved with strategy, branding, online marketing, promotions, search engine marketing, web design and development, and other standard industry concepts. They must identify changes in the marketing environment and evaluate competitive strategies. The vice president of marketing drafts the organization’s marketing plan and must demonstrate expertise in a variety of the field’s concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

This person is responsible for managing and mentoring a team of interactive marketers and the job typically requires managing client relationships and presenting and reporting on campaign activities and results. Typically this person must also manage any outside agencies.

The person in this role must have strong analytic capabilities, strong presentation and written communication skills as well as strong analytics and reporting experience and capabilities. Strong business development experience is suggested. Marketing VPS often work with advertising and promotions to promote the firm’s or organization’s products and services. With the help of lower level managers, including product development managers and market research managers, marketing strategists estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products.

This job requires an expert understanding of best marketing practices; and a good understanding of strategies and best practices as well as an intimate level of understanding with online marketing technologies. Exceptional people skills and an entrepreneurial spirit are also recommended.

Responsibilities include:

Formulating, directing and coordinating all marketing activities and policies to promote products and services.
Directing the hiring, training, and performance evaluations of marketing and sales staff and overseeing their daily activities.
Developing pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Conducting economic and commercial surveys to identify potential markets for products and services.
Calculating annual budgetary reviews with return on investment (ROI)

Average Salary: $158,909

Average Hours (per week): Long hours, including evenings and weekends are common. 40 plus hours per week with substantial travel at times. Plus, a senior VP must work well under pressure and thrive on meeting deadlines and goals. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Substantial travel may be required in order to meet with customers and consult with others in the industry.

Union: No

Certifications: Requires a bachelor’s degree with at least 15 years of experience in the field. Employers often prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are also helpful, as is the completion of an internship while the candidate is in school is highly recommended.

Training Period: Varies per industry category.

There is also a trend today for marketing jobs to be dispersed throughout the United States, but primarily concentrated in large metro areas like New York, Los Angeles, San Francisco, Chicago, and Washington, D.C.

Entry Level Salary: $121,215

Top Salary: $307,138

Market Research Analyst

admin — Mon, 05 Apr 2010 15:59:39 +0000

Market Research Analysts often work for research firms or universities – in both teaching positions and doing studies – in addition to working for advertising agencies. Advertising market Research analysts gather and analyze consumer data to help the advertising agency reach the right customers for the client’s services and products. The consumer data is information on exactly who the ideal customers are: their average income, their age, their ethnic basis, what media they watch or read, virtually anything and everything that helps the advertising agency “sell” to them. Analysts also gather and analyze the competition’s products and services and who their customers are. All of this information also helps the media department decide which media to put the ads in.

Analysts also “test” print ads and television commercials, showing them to those ideal customers to see what the customers think of the client’s message. They then use the customers’ responses to recommend changes to the advertising.

Analysts usually become heads of the research department of ad agencies, where they would supervise other analysts and researchers; develop the research questions; oversee the actual surveys; and ensure proper research analysis.
Average Salary: $59,000.
Average Hours (per week):

Analysts often work more than 40 hours per week, as problems arise in developing the research. Also, travel is often required as research samples are needed from around the country.
Union:

No.
Certifications:

The market research association has a program for professional researchers who want to demonstrate their expertise. Continuing education on current methods of developing, conducting and analyzing research data from surveys is important.
Training Period:

A college degree is necessary. Many analysts have advanced degrees. A strong ability with math and statistics is necessary as is an interest in marketing. Courses in social psychology, economics, statistics and marketing are a good basis. A few years as an assistant are helpful in understanding the variety of research available and honing analytical abilities to fit the marketplace’s demands.
Strongest Market(s):

Medium to large cities have the infrastructure, either in advertising or universities, to support market researchers.
Entry Level Salary:

$32,000
Top Salary:

$115,000
Job Growth Forecast:
The forecast over the next ten years is 20 percent, especially strong, as companies need a better understanding of new overseas markets and the global economy’s affect on them.