Overview

Public relations (PR) is a dynamic career choice requiring a positive attitude, strong work ethic and excellent communications skills. Essentially, public relations is about public image–becoming the public voice for companies or other high-profile entities. When you are the PR person for a business, it’s your job to put that business in the best public light possible. If you are diplomatic, intelligent, creative and good with people, this is a career that could be tailor-made for you.

PR specialists communicate with the public in a wide variety of ways, including press releases, speaking engagements, social networking, and even one-on-one meetings with strategic connections. Public relations is related to marketing, except that while marketing focuses on selling a product, PR is about “selling” the image of business or entity itself. Public relations has many facets, you can focus on one or more specialties. For example, you might design and execute a media campaign to reach a specific demographic, or you might be a lobbyist with the task of promoting your company’s agenda to government officials. Regardless of your particular interest or emphasis, you’ll be on a path toward a great career.

A PR specialist is typically responsible for corporate communications but also represents individuals and other organizations for the communication to the public or other target audiences. Public relations specialists, communications specialists, or media specialists, serve as advocates for clients seeking to build and maintain positive relationships with the public. Clients might   include businesses, nonprofit associations, universities, hospitals, and other organizations. Read More...

A labor relations manager and specialist not only provides services for handling employee benefits questions or recruiting, interviewing, and hiring new staff in accordance with policies established by top management, but today’s human resources workers also consult with top executives regarding strategic planning. The job has moved from staff work to leading the company in suggesting and changing policies.

In an effort to enhance productivity, reduce job turnover, and help companies increase performance, these workers also help their companies effectively use employee skills, provide training and development opportunities to improve those skills, and increase employees’ satisfaction with their jobs and working conditions. Dealing with people is an important part of the job. Read More...

It is the responsibility of the public relations department to manage communications with the media, consumers, investors, employees and the public, and they are often a spokespeople for the company. A PR manager writes press releases and spends their time responding to information requests from journalist or pitch stories to the media.  PR Managers engage in promoting or creating good will for their clients — groups, individuals or organizations. Read More...

A public relations (PR) director develops, implements and tracks their company’s overall strategic public relations programs. This can include media relations, internal communications, community relations, and investor relations. Programs may often include media relations, community relations, internal communications and investor relations.

A PR director must be quick thinker with strong communication skills, both written and oral, and they should be a team leader who is confident and able to inspire co-workers and clients alike.

Education/Experience Requirements: A Bachelors degree with at least 7 years of field experience.

Average Salary: $104,837
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The senior vice president of corporate communications leads an agency’s corporate practice group, which is the team that develops PR and communication programs for leading corporate brands. They must have a demonstrated track record of developing and executing successful PR campaigns.

This leadership role includes new business proposal development and presentations, and research for new business leads. The senior vice president develops and executes successful PR campaigns, maintains a relationship with senior- level client contacts, manages media relations strategies, and pitching processes, often dealing with media responses. There is also research involved in this position, and maintaining and growing business prospects. Expect the scope of work to expand given different projects, and there will often be convergence assignments. Read More...