Overview

The Internet has completely revolutionized the way people live, how they shop, and how they do business. Any business that doesn’t have a vibrant web presence nowadays is considered behind the times. That’s precisely why web design and development is in such high demand; as the Internet grows more and more sophisticated, these businesses need web designers to help them stay current with the times and accesible to their customers. If you have the creative ability and the technical savvy, web design and development could be the perfect career for you.

Web developers know more than just the basic computer code to create websites; they know how to turn that code into visually pleasing, fast-loading websites that are certain to increase sales and visibility. As a web designer, you’ll identify the tools your clients need, such as e-commerce solutions, streaming video, blogs, or online chat, and you’ll integrate those elements into a web presence perfectly suited to those clients. Web design and development obviously requires a working knowledge of computers and code, a strong work ethic, and the willingness to spend a lot of time in front of the computer. But web designers are more than computer geeks; they are responsible for laying the virtual framework within which modern commerce operates. What better career choice could there be?

A web photo editor works with editors and producers to determine best photographic online content. She/he researches and approves photos to be utilized and also negotiates acquisition fees. Where necessary, he/she digitizes images using emerging technologies and integrates into online content.

The position requires a strong interest and experience with photography, including rights management and metadata. A web photo editor has experience in an online editorial environment including with content management systems and/or digital asset management systems. He/she is proficient in digital computer skills, including, Photoshop, Bridge and general Office programs.

Responsibilities may include: Read More...

A web photo editor works with editors and producers to determine best photographic online content. She/he researches and approves photos to be utilized and also negotiates acquisition fees. Where necessary, he/she digitizes images using emerging technologies and integrates into online content.

The position requires a strong interest and experience with photography, including rights management and metadata. A web photo editor has experience in an online editorial environment including with content management systems and/or digital asset management systems. He/she is proficient in digital computer skills, including, Photoshop, Bridge and general Office programs.

Responsibilities may include: Read More...

A web product management director directs and guides a product management team, and develops and improves the product platform and its yield. He/she establishes, maintains, and plans the overall policies and goals for a web product development department. This key strategic role supports the long-term economic performance for organization’s or client’s product.

Web product management directors are is intimately involved in defining product features and assisting with management and development of the product. He/she develops annual product plans and drives ongoing product decisions and product improvements. As a key facilitator between many departments, this role manages overall product requirements and development plan, including overall product priorities and launch timing, making sure the product development process can go smoothly. Read More...

A senior web producer oversees the content strategy, new features and technical objectives for websites and web projects. A senior web producer will manage a staff or outsourced team of editors, bloggers, writings, programmers, project managers, designers, to take ideas from concept to launch.

A senior web producer will have an in-depth knowledge of digital and technical trends, tools, technologies and social media best practices and web applications to ensure projects are cutting edge and current. He/She will continue to improve Web user experience and quality. Part of his/her responsibilities may include educating clients and/or management about the differences in Internet communication tools and other forms of marketing and public relations efforts. Read More...

A web producer is responsible for managing the technical aspects and, creating the content for websites and web projects assigned. Responsibilities can be different from company to company, but in general, will include creating, formatting and managing the digital content of a website. The position can also include technical expertise, to code, program, design graphics, manage site analytics, or a variety of other skills related to management of the site.

A web producer plans, designs, develops, tests, edits, maintains, and documents look and flow of websites. A thorough knowledge of the latest trends, tools and technologies is a must. For example, exposure/usage and understanding of the social networking ecosystem, social network applications, games and advertising technologies will be necessary. Read More...

The manager of online merchandising drives all merchandising aspects of the eCommerce department. He/she is responsible for meeting planned sales and gross margin goals for their designated area of merchandise sold online

This position is responsible for the online assortment on the eCommerce site and other related digital properties. This includes product pricing, rich content, product sequencing, promotional execution, on-site search tuning, inventory planning for the online channel and reporting on category/product performance to the rest of the team. This position must maintain and expand upon the relationships with the various retail merchandising teams and represent the eCommerce team in line reviews as well as vendor meetings. Read More...

A senior web editor has oversight of the content that goes onto websites. He/she writes, edits, proofreads, and copyedits a variety of documents, and plans and prepares stories for dissemination on a website. Story editing focuses on improving clarity and style while ensuring the content is accurate. He/she may also define and maintain the editorial calendar and may establish and maintain a style guide and editorial procedures for all written elements of the site. Read More...

An editorial assistant provides development and administrative support to the editorial teams (website content editors, writers, producers). Tasks can range from the mundane to the exciting. He/she researches, collects, selects and edits stories, reading them to detect errors in spelling, punctuation and syntax, for dissemination on a website.

An editorial assistant may also be a point of contact for web content contributors, such as authors and reviewers, working closely to ensure completion and on time submissions of work. He/she may also be assigned research projects, which will include the review of appropriate Internet sites and conducting pertinent web searches. Editing and research skills will also be used to verify facts, dates and statistics using standard reference sources. Read More...

A web editor manages online content, writing, editing, proofreading, and copy editing a variety of documents. He/she will review website content for grammar, spelling, punctuation, consistency, and style. He/she will be the keeper of the style guidelines ensuring that these are followed.

This position requires planning and preparing stories for online dissemination. He/she prepares articles from knowledge of a topic, supplemented with additional study, interviews and research. Articles can be posted online on websites, on company blogs, or other relevant social networking sites.

Average Salary: $54,968

Top Salary: $73,692

Entry Level Salary: $43,000

Average Hours: 40 Read More...

A web customer support specialist is a key role in many organizations, acting as the first line of contact and support for web-based products and services through email support, desktop support, and telephone support. He/she interacts with customers and troubleshoots problems to provide a high level of customer satisfaction.

Most web customer support specialists provide help desk support for geographically dispersed customers and sales. They must have excellent problem-solving and analytical skills to evaluate logical connections between user questions and systems; Strong technology aptitude with excellent web, Word and Excel skills with a well-developed troubleshooting ability; and have proven customer service and team collaboration skills. He/she must be detail oriented, customer-focused, and intent upon providing quality service Read More...

A web content manager/administrator manages all web content and projects related to the website. He/She writes, edits, and proofreads new content; ensures that all documents meet established content standards and works with developers to assess any technical challenges in displaying the content.

Web content editors are generally less technical than a website developer, but should have understanding and skills in graphics and Web page creation tools such as the Adobe creative suite and HTML, JavaScript and PHP. She/he will create, develop, acquire, deliver, and maintain quality and consistent content for websites based on management priorities, policy directives, and goals. There may be responsibility for designing and creating Internet applications, enhancements, and modifications to websites. Read More...

A web community specialist implements community related content for the organization such as live events, bulletin boards, chat rooms and email. He/she has a wide range of web skills, a strong understanding of social networks/online communities, experience with moderation, exposure to content management tools, and a passion for the online world.

A web community specialist is a key contributor to the online community and may become the public face for the company to its online fans. He/she is experienced with website administration and has knowledge of current social media trends. Read More...

A web/online community director defines the overall strategic goals and executes the strategy for online community based content. He/she develops, directs, and implements community related content for an organization, such as live events, bulletin boards, chat rooms, and email.

This position collaborates with marketing and business leadership to define the requirements and roadmaps for online engagement. This person often acts as the chief spokesperson for a company’s online community and social media efforts, driving forward company thought-leadership and engagement with customers and stakeholders.

Typically, a web/online community director manages a team of community and social media managers and may be responsible for managing substantial budgets. Read More...

A web producer is responsible for managing the technical aspects and, creating the content for websites and web projects assigned. Responsibilities can be different from company to company, but in general, will include creating, formatting and managing the digital content of a website. The position can also include technical expertise, to code, program, design graphics, manage site analytics, or a variety of other skills related to managing a site.

Web producers plan, design, develop, test, edit, maintain, and documents look and flow of websites. A thorough knowledge of the latest trends, tools and technologies is a must. For example, exposure/usage and understanding of the social networking ecosystem, social network applications, games and advertising technologies will be necessary. Read More...

A web designer controls website design and creation. He/she produces graphic sketches, designs, and copy layouts for online content, is knowledgeable of user interface design and techniques, and plans, designs, develops, tests, edits, maintains, and documents look and flow of websites.

Some web designers are expected to be able to code as well as design, combining the skills of a graphic web designer and a Web developer. Most are required to be able to use WYSIWYG Web design software, such as Macromedia Dreamweaver and Adobe GoLive. Others are only responsible for creating the concepts in Photoshop, before handing over the graphics to web developers to hand code. All web designers must have a good understanding of interactive design principles, usability and online branding. Read More...