Schools For Me» Web Design & Development

Web Photo Editor

admin — Mon, 01 Nov 2010 07:51:56 +0000

A web photo editor works with editors and producers to determine best photographic online content. She/he researches and approves photos to be utilized and also negotiates acquisition fees. Where necessary, he/she digitizes images using emerging technologies and integrates into online content.

The position requires a strong interest and experience with photography, including rights management and metadata. A web photo editor has experience in an online editorial environment including with content management systems and/or digital asset management systems. He/she is proficient in digital computer skills, including, Photoshop, Bridge and general Office programs.

Responsibilities may include:

Manage day-to-day photo requests and longer-term projects against current resources and constantly shifting deadlines. Maintain accurate calendars and progress reports.
Prioritize/assign tasks for online photo team.
QA all cropped image and metadata to ensure consistency across the brand.
Suggest and implement workflow and process improvements.
Monitor digital rights reports to ensure all photos have appropriate rights.
Assist with photo research as needed.

Average Salary: $53,824

Top Salary: $80,463

Entry Level Salary: $35,211

Average Hours: 40

Union: No

Certifications/Education: May require a Bachelors Degree; skills in digital photography and digital computer skills

Years of Experience: 2-4 years

Strong Markets: Opportunities in most major US cities, especially in eCommerce companies, online media (radio, television, newspapers, journals, magazines), Hollywood and any company with an extensive creative department.

Job Growth Forecast: Employment of photographers is expected to grow 12 percent over the 2008-18 period, about as fast as the average for all occupations. Photographers can expect keen competition for job openings because the work is attractive to a number of individuals.

Demand for portrait photographers should increase as the population grows. Moreover, growth of Internet versions of magazines, journals, and newspapers will require increasing numbers of commercial photographers to provide digital images. The Internet and improved data management programs also should make it easier for freelancers to market directly to their customers, increasing opportunities for self-employment and decreasing reliance on stock photo agencies.

Job growth, however, will be constrained somewhat by the widespread use of digital photography and the falling price of digital equipment. Improvements in digital technology reduce barriers of entry into this profession and allow more individual consumers and businesses to produce, store, and access photographic images.

Web Photo Editor

admin — Thu, 28 Oct 2010 00:10:50 +0000

Responsibilities may include:

Manage day-to-day photo requests and longer-term projects against current resources and constantly shifting deadlines. Maintain accurate calendars and progress reports.
Prioritize/assign tasks for online photo team.
QA all cropped image and metadata to ensure consistency across the brand.
Suggest and implement workflow and process improvements.
Monitor digital rights reports to ensure all photos have appropriate rights.
Assist with photo research as needed.

Average Salary: $53,824

Top Salary: $80,463

Entry Level Salary: $35,211

Average Hours: 40

Union: No

Certifications/Education: May require a Bachelors Degree; skills in digital photography and digital computer skills

Years of Experience: 2-4 years

Web Product Management Director

admin — Thu, 28 Oct 2010 00:09:21 +0000

A web product management director directs and guides a product management team, and develops and improves the product platform and its yield. He/she establishes, maintains, and plans the overall policies and goals for a web product development department. This key strategic role supports the long-term economic performance for organization’s or client’s product.

Web product management directors are is intimately involved in defining product features and assisting with management and development of the product. He/she develops annual product plans and drives ongoing product decisions and product improvements. As a key facilitator between many departments, this role manages overall product requirements and development plan, including overall product priorities and launch timing, making sure the product development process can go smoothly.

Requiring a thorough understanding of the technical requirements of product development, a web product manager director collaborates with engineering team to make sure there is a balance between business and product requirements and technical feasibility. He/she communicates, coordinates, and negotiates with the marketing and sales group and works in partnership with cross functional teams to ensure product features/functions are delivered on time and within budget to support overall business objectives.

A web product management director assumes accountability for revenue and profit targets and other yearly business metrics for the product. He/she partners with research community, product development, strategic technology group, client service organization, field enablement, and other internal and external stakeholders and senior management to ensure that overall product performance and economics goals are met. This role defines and manages operational changes to existing products, such as website navigation, user interface, content update frequency, content shelf life, service goals, user experience, and expectations.

Average Salary: $134,119

Top Salary: $256,991

Entry Level Salary: $68,515

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree, may require an advanced degree

Years of Experience: 10+ years

Strong Markets: This position should be available in most major cities in the United States and will be found predominantly in software/web development agencies and in corporate entities that develop web applications. There are opportunities in most major US cities.

Job Growth Forecast: The focus of this position can be predominantly marketing or it could also be more technical. If more marketing oriented, the growth forecast is around 13 percent. If more technically focused, market growth can run as high as 45 percent from 2008 to 2018, about four times as fast as the 11 percent growth projected for all industries combined.

Senior Web Producer

admin — Thu, 28 Oct 2010 00:07:49 +0000

A senior web producer oversees the content strategy, new features and technical objectives for websites and web projects. A senior web producer will manage a staff or outsourced team of editors, bloggers, writings, programmers, project managers, designers, to take ideas from concept to launch.

A senior web producer will have an in-depth knowledge of digital and technical trends, tools, technologies and social media best practices and web applications to ensure projects are cutting edge and current. He/She will continue to improve Web user experience and quality. Part of his/her responsibilities may include educating clients and/or management about the differences in Internet communication tools and other forms of marketing and public relations efforts.

He/She will define requirements, estimate resources, schedule deliverables, maintain project documentations, budget and manage costs, motivate teams and resolve conflicts. In some cases, he/she will manage multi-million dollar projects or multiple projects that total over a million dollars.

In addition to the five-plus years of experience in the field, a senior web producer will rely on past practices and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected.

This position typically reports to top management.

Average Salary: 102,759

Average Hours (per week): 40+

Union: No

Certifications: Bachelor’s Degree or Equivalent; Knowledge of digital media tools and technologies; Project management certification a plus

Experience: 5+ years

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and Web design agencies, computer software development firms online media, radio stations, television, movies, and Hollywood in general, and/or corporate entities that maintain in-house creative departments. This position is also a popular freelance post.

Entry Level Salary: $69,000

Top Salary: $136,518

Job Growth Forecast: According to the U.S. Bureau of Labor Statistics, depending on the type of skills required by the position, Web professionals can expect to see a 20 to 53 percent increase between 2008 and 2018 in their field .

Web Producer

admin — Thu, 28 Oct 2010 00:05:50 +0000

A web producer is responsible for managing the technical aspects and, creating the content for websites and web projects assigned. Responsibilities can be different from company to company, but in general, will include creating, formatting and managing the digital content of a website. The position can also include technical expertise, to code, program, design graphics, manage site analytics, or a variety of other skills related to management of the site.

A web producer plans, designs, develops, tests, edits, maintains, and documents look and flow of websites. A thorough knowledge of the latest trends, tools and technologies is a must. For example, exposure/usage and understanding of the social networking ecosystem, social network applications, games and advertising technologies will be necessary.

He/she designs or supervises the design of digitized images, banners, bullets, charts, image maps and other graphics to enhance appearance of site. He/she may also be asked to develop search engine optimization and search engine marketing goals, objectives and strategies.

A more technically oriented web producer will have a background in the field of computer science along with advanced knowledge of various web-enabling computer languages. He/she will actually code the projects to create and maintain the websites.

This person will typically manage many simultaneous projects throughout the full project lifecycle, and be responsible to deliver on time and on budget.

A web producer can work within an interdisciplinary team which can include sales, account managers, designers and developers. Interpersonal skills are required to engage with clients (internal or external) to help them clarify their goals for establishing a website. This position typically reports to a senior producer.

Average Salary: $67,042

Average Hours (per week): 40+

Union: No

Certifications: Bachelors Degree or equivalent; knowledge of digital media software and Web development tools

Experience: 0-3 years experience

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and web design agencies, computer software development firms online media, radio stations, television, movies, and Hollywood in general, and/or corporate entities that maintain in-house creative departments. This position is also popular for freelancers.

Entry Level Salary: $27,263

Top Salary: $106,821

Job Growth Forecast: According to the U.S. Bureau of Labor Statistics, depending on the type of skills required by the position, between 2008 and 2018, web professionals can expect to see a 20 to 53 percent increase in their field.

Web Merchandising Manager

admin — Thu, 28 Oct 2010 00:04:54 +0000

The manager of online merchandising drives all merchandising aspects of the eCommerce department. He/she is responsible for meeting planned sales and gross margin goals for their designated area of merchandise sold online

This position is responsible for the online assortment on the eCommerce site and other related digital properties. This includes product pricing, rich content, product sequencing, promotional execution, on-site search tuning, inventory planning for the online channel and reporting on category/product performance to the rest of the team. This position must maintain and expand upon the relationships with the various retail merchandising teams and represent the eCommerce team in line reviews as well as vendor meetings.

The online merchandise manager also focuses on increasing online conversion through online analytics, user experience, and on and off-site merchandising and increasing attachment by improving cross-sells and other cross merchandising opportunities.

This position requires strong computer, analytical, spreadsheet, and communication skills as well as excellent presentation and negotiating skills, along with the ability to multi-task.

Responsibilities may include:

Setup all SKUs available for sale on the eCommerce site and other digital properties. Activities would include entry of rich content, assigning images and adding cross-sells.
Drive the site feature planning process and SKU selection for all areas of the site, including but not limited to the homepage, category pages and emails. The planning process will include working with the eCommerce team and merchandise planning to forecast inventory appropriately.
Configure the onsite search to present optimal results for the customer’s onsite search queries.
Provide guidance and recommendations for off-site merchandising assets to drive traffic to the sites (paid search, affiliate marketing, etc.).
Work with cross-functional team to define key merchandising performance indicators and regular reporting/analysis, and to ensure that SEO best practices are in place.
Ensure promotional online execution accuracy (pricing, ads, deals, online experience, etc.).
Use reporting/analytics to drive targeted, compelling campaigns, measure results and adjust merchandising strategies & tactics.
Create appropriate cross-sell and up-sell opportunities throughout the site. Monitor performance and adjust accordingly.
Reduce site churn (abandoned carts).
Optimize online navigation and presentation based on analytics (click-path, traffic, conversion, etc.
Provide insight and analysis for product and category performance on an on-going basis. In particular, manages the current season’s business by tracking and analyzing sales information in order to identify opportunities to increase sales, including but not limited to feature changes, promotion changes and re-sequencing. Reporting findings back to the eCommerce department and the broader merchandising organization.
Work with vendors to execute company programs consistently in the online channel, drive vendor funding and come up with unique online channel programs.
Stay informed of current trends within the digital space so that the eCommerce team can be aligned for best practices.

Average Salary: $95,691

Top Salary: $127,581

Entry Level Salary: $72,000

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 7+ years experience

Strongest Market(s): This position should be available in most major cities in the United States and will be found with any business selling online.

Job Growth Forecast: Employment for Web promotions and marketing is projected to grow about as fast as average. As with most managerial jobs, keen competition is expected for these highly coveted positions. Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. Employment of marketing managers specifically will grow about as fast as average at 12 percent between 2008 and 2018.

Senior Web Editor

admin — Wed, 27 Oct 2010 23:56:03 +0000

A senior web editor has oversight of the content that goes onto websites. He/she writes, edits, proofreads, and copyedits a variety of documents, and plans and prepares stories for dissemination on a website. Story editing focuses on improving clarity and style while ensuring the content is accurate. He/she may also define and maintain the editorial calendar and may establish and maintain a style guide and editorial procedures for all written elements of the site.

This person will have experience creating interactive editorial and content development and will play a strategic role in driving important business metrics. He/she will be audience focused when creating new features, tools and content. He/she knows HTML, blogging and social media and search engine optimization (SEO) tools, and has experience with content management systems, digital asset management and databases. This position manages multiple simultaneous deadlines. He/she may also hire and manage freelance writers.

From a business perspective, senior web editors conceive and develop a broad array of engaging site features, working with internal and external partners regarding strategic planning, development and growth of a website.

Average Salary: $79,354

Top Salary: $132,806

Entry Level Salary: $54,000

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 5+ years

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and Web design agencies, online media, radio stations, television, movies, and Hollywood in general, and/or companies in a wide array of industries that are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for Web-based information.

Job Growth Forecast: The employment rate is expected to grow about as fast as average. Keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent throughout the economy. Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for Web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with Web or multimedia experience.

Web Editorial Assistant

admin — Wed, 27 Oct 2010 23:52:00 +0000

An editorial assistant provides development and administrative support to the editorial teams (website content editors, writers, producers). Tasks can range from the mundane to the exciting. He/she researches, collects, selects and edits stories, reading them to detect errors in spelling, punctuation and syntax, for dissemination on a website.

An editorial assistant may also be a point of contact for web content contributors, such as authors and reviewers, working closely to ensure completion and on time submissions of work. He/she may also be assigned research projects, which will include the review of appropriate Internet sites and conducting pertinent web searches. Editing and research skills will also be used to verify facts, dates and statistics using standard reference sources.

Administrative duties can include record keeping, database management, maintenance of office supplies and equipment and updating reports.

Average Salary: $37,401

Top Salary: $47,089

Entry Level Salary: $26,944

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 0-2 years

Job Growth Forecast: Employment is expected to grow about as fast as average. Overall, keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent. Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with multimedia or web experience.

Web Editor

admin — Wed, 27 Oct 2010 23:25:26 +0000

A web editor manages online content, writing, editing, proofreading, and copy editing a variety of documents. He/she will review website content for grammar, spelling, punctuation, consistency, and style. He/she will be the keeper of the style guidelines ensuring that these are followed.

This position requires planning and preparing stories for online dissemination. He/she prepares articles from knowledge of a topic, supplemented with additional study, interviews and research. Articles can be posted online on websites, on company blogs, or other relevant social networking sites.

Average Salary: $54,968

Top Salary: $73,692

Entry Level Salary: $43,000

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 2-4 years

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and website design agencies, online media, radio stations, television, movies, and Hollywood in general, and/or companies in a wide array of industries that are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information.

Job Growth Forecast: Employment is expected to grow about as fast as average. Keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent throughout the economy. Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for Web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with multimedia or website experience.

Web Customer Support Specialist

admin — Wed, 27 Oct 2010 23:24:15 +0000

A web customer support specialist is a key role in many organizations, acting as the first line of contact and support for web-based products and services through email support, desktop support, and telephone support. He/she interacts with customers and troubleshoots problems to provide a high level of customer satisfaction.

Most web customer support specialists provide help desk support for geographically dispersed customers and sales. They must have excellent problem-solving and analytical skills to evaluate logical connections between user questions and systems; Strong technology aptitude with excellent web, Word and Excel skills with a well-developed troubleshooting ability; and have proven customer service and team collaboration skills. He/she must be detail oriented, customer-focused, and intent upon providing quality service

Responsibilities can include:

Assist customers and internal users to resolve issues and address questions regarding self service tools, technical support, and available functionality.
If there is a self-service help desk, perform tracking and reporting of user calls and requests; assist with analyzing self-service reports and metrics.
Troubleshoot and track system errors.
Communicate regularly with system and process experts, and provide leadership to help resolve issues.
Execute regression and patch testing on self-service tool functionality and maintain test plans.
Participate in self-service system requirements.
Assign new user accounts, address user access issues, and conduct user account audits.
Participate in communication to users regarding tool and/or system changes or events, system maintenance/downtime, basic changes in functionality, etc.
Participate in maintaining self-service reference materials.
Maintain effective, concise and professional communications with internal teams and external customers.
Provide information and insight to management and team members to resolve service related issues. Participate in the identification of deficiencies, development of solutions, and implementation of action steps to resolve problems and ensure customer satisfaction.
Provide information and insight to explain or resolve discrepancies and issues of customer dissatisfaction with peers and leadership.
Work closely with customer service, claims, and other customer focused teams to ensure consistent and accurate information to our users.

Average Salary: $72,699

Top Salary: $87,320

Entry Level Salary: $47,399

Average Hours: No

Union: No

Certifications/Education: Bachelor’s Degree

Years of Experience: 4+ years

Strongest Market(s): This position should be available in most major cities in the United States and will be found in any service or product company with web-based offering. Customer service representatives are especially prevalent in the finance and insurance industry, as many customer interactions do not require physical contact.

Job Growth Forecast: Customer service representatives are expected to experience faster than average growth. Furthermore, job prospects should be good as many workers who leave this very large occupation will need to be replaced. Employment of customer service representatives is expected to grow by about 18 percent over the 2008-18 period, faster than the average for all occupations. Providing quality customer service is important to nearly every company in the economy; in addition, companies are expected to place increasing emphasis on customer relationships, resulting in increased demand for customer service representatives.

Web Content Manager / Administrator

admin — Wed, 27 Oct 2010 23:23:09 +0000

A web content manager/administrator manages all web content and projects related to the website. He/She writes, edits, and proofreads new content; ensures that all documents meet established content standards and works with developers to assess any technical challenges in displaying the content.

Web content editors are generally less technical than a website developer, but should have understanding and skills in graphics and Web page creation tools such as the Adobe creative suite and HTML, JavaScript and PHP. She/he will create, develop, acquire, deliver, and maintain quality and consistent content for websites based on management priorities, policy directives, and goals. There may be responsibility for designing and creating Internet applications, enhancements, and modifications to websites.

A full understanding of web analytics practices will be important to monitor web usage and provide statistics for management reporting. Understanding social media and search engine strategies will be necessary so that writing and editing content is optimized for search engines and online audiences.

Web content managers lead and direct the work of others. A wide degree of creativity and latitude is expected. The position typically reports to top management.

Responsibilities:

Lead enhancements, manage vendors, improve content.
Manage Website administration.
Optimizes web content using required style guides and graphic standards.
Develop website content enhancements.
Train users & clients on web related tools.
Review Website regularly to ensure content accuracy, timeliness, and relevance.
Test Website accessibility and functionality from various environments.
Manages link and cross-promotions with other sites.
Anticipate emerging trends, technologies, needs, and potentialities as they pertain to the organization.

Average Salary: $78,713

Top Salary: $111,212

Entry Level Salary: $46,214

Average Hours: 40+

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 5+ years

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and web design agencies, online media, radio stations, television, movies, and Hollywood in general, and/or companies in a wide array of industries that are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information.

Web Community Specialist

admin — Wed, 27 Oct 2010 23:22:07 +0000

A web community specialist implements community related content for the organization such as live events, bulletin boards, chat rooms and email. He/she has a wide range of web skills, a strong understanding of social networks/online communities, experience with moderation, exposure to content management tools, and a passion for the online world.

A web community specialist is a key contributor to the online community and may become the public face for the company to its online fans. He/she is experienced with website administration and has knowledge of current social media trends.

Some responsibilities may include creating new copy and content for the community; producing monthly reports detailing most successful community conversations, salient points regarding moderation, and next steps; and project management, including: content schedule management, and interaction with, and management of, the content producers as it pertains to maintaining fresh content.
Web community specialists may make recommendations for ways to improve the overall community experience, reporting to web marketing management on task status, interacting with MIS and the services and support manager as the owners of the technical implementation.

Average Salary: $41,651

Top Salary: $63,685

Entry Level Salary: $24,281

Average Hours: 40

Union: No

Certifications/Education: Associates Degree, may require Bachelors Degree

Years of Experience: 0-2 years of experience

Strongest Markets: This position should be available in most major cities in the United States and will be found in advertising and web design agencies, online media, radio stations, television, movies, and Hollywood in general, and/or companies in a wide array of industries that are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information.

Job Growth Forecast: Employment is expected to grow at an average pace. Keen competition is expected for content jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried content positions is expected to increase slightly as jobs become more prevalent throughout the economy.

Web/Online Community Director

admin — Wed, 27 Oct 2010 23:21:14 +0000

A web/online community director defines the overall strategic goals and executes the strategy for online community based content. He/she develops, directs, and implements community related content for an organization, such as live events, bulletin boards, chat rooms, and email.

This position collaborates with marketing and business leadership to define the requirements and roadmaps for online engagement. This person often acts as the chief spokesperson for a company’s online community and social media efforts, driving forward company thought-leadership and engagement with customers and stakeholders.

Typically, a web/online community director manages a team of community and social media managers and may be responsible for managing substantial budgets.

She/he is knowledgeable and passionate about prominent community technologies including, but not limited to: Lithium Technologies, YouTube, Twitter, Facebook, LinkedIn, Google (SEO/SEM).

This position is responsible for setting community guidelines and policies, including escalation and emergency response scenarios. He/she will manage vendor relationships and all metrics for site engagement.
A web/online community relies on experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected.

Responsibilities include:

Works with editors to identify topics and target audiences.

Manages relationships with outside experts for community-based activities.

Manages budget and contributes to developing overall site direction and strategy as part of the site management team.

Develops new products and services to extend the goals and objectives of the organization.

Sets organization’s community strategy and determines the content and delivery strategies of services.

Developes business requirements for future development need.

Develops a variety of products and services that support the facilitation and extension of
the organization’s brand.

Provides leadership to writers and collaborates closely with marketing and product managers who develop community content.

Directs the organization’s web community strategy, creating multiple formats for audience participation on the web site, including forums, expert advice, and ratings.

Average Salary: $121,906

Top Salary: $149,448

Entry Level Salary: $96,847

Average Hours: 40+

Union: No

Certifications/Education: Bachelor’s Degree or equivalent

Years of Experience: 10+ years

Job Growth Forecast: Employment is expected to grow about as fast as average. Keen competition is expected for content jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried content positions is expected to increase slightly as jobs become more prevalent throughout the economy.

Web Producer

admin — Wed, 27 Oct 2010 23:20:18 +0000

Web producers plan, design, develop, test, edit, maintain, and documents look and flow of websites. A thorough knowledge of the latest trends, tools and technologies is a must. For example, exposure/usage and understanding of the social networking ecosystem, social network applications, games and advertising technologies will be necessary.

A more technically oriented web producer will have a background in the field of computer science along with advanced knowledge of various web-enabling computer languages. He/She will actually code the projects to create and maintain the websites.

He/she will typically manage many simultaneous projects throughout the full project lifecycle, and be responsible to deliver on time and on budget.

Web producers can work within an interdisciplinary team which can include sales, account managers, designers and developers. Interpersonal skills are required to engage with clients (internal or external) to help them clarify their goals for establishing a website. This position typically reports to a senior producer.

Average Salary: $67,042

Average Hours (per week): 40+

Union: No

Certifications: Bachelors Degree or equivalent; knowledge of digital media software and Web development tools

Experience: 0-3 years experience

Entry Level Salary: $27,263

Top Salary: $106,821

Job Growth Forecast: According to the U.S. Bureau of Labor Statistics, depending on the type of skills required by the position, web professionals can expect to see a 20 to 53 percent increase in their field between 2008 and 2018.

Web Designer

admin — Wed, 27 Oct 2010 23:19:18 +0000

A web designer controls website design and creation. He/she produces graphic sketches, designs, and copy layouts for online content, is knowledgeable of user interface design and techniques, and plans, designs, develops, tests, edits, maintains, and documents look and flow of websites.

Some web designers are expected to be able to code as well as design, combining the skills of a graphic web designer and a Web developer. Most are required to be able to use WYSIWYG Web design software, such as Macromedia Dreamweaver and Adobe GoLive. Others are only responsible for creating the concepts in Photoshop, before handing over the graphics to web developers to hand code. All web designers must have a good understanding of interactive design principles, usability and online branding.

A web designer typically works under general supervision, reporting to a manager. A certain degree of creativity and latitude is required.

Responsibilities include:

Creating roughs, mockups and prototypes providing suitable designs, colors, fonts and graphics; optimizes images for the web, adhering to branding guidelines.
Participating in brainstorming sessions, user research and testing, and incorporating feedback on designs.
Participating in the development and documentation of design by creating style guides as project deliverables.
Understanding design user interaction and design workflows.
Ensuring web projects are produced accurately and on schedule.
Utilizing best practices to ensure site usability and conversion.
Ensuring website appears properly on all target browsers and internet devices. including Windows, Mac and mobile devices.
Maintaining and share up-to-date knowledge on industry technology and trends
Expert with XHTML, CSS and JavaScript; experience with Photoshop, Dreamweaver, and Flash.

Average Salary: $61,278

Average Hours: 40+

Union: No

Certifications/Education: Associates Degree to Bachelors Degree or equivalent technical school training. Knowledge in the field of computer science along with advanced knowledge of various web design software tools and computer languages.

Years of Experience: 2+

Entry Level Salary: $32,511

Top Salary: $93,679

Job Growth Forecast: Employment is expected grow at a rate of about 13 percent into 2018. Stiff competition for positions is expected; and those with website design and animation experience will have the best opportunities.

Web Art Director

admin — Wed, 27 Oct 2010 23:09:18 +0000

A web art director owns all website design and is responsible for building a cohesive web identity that builds upon and maintains the integrity and creativity of the brand online.

A successful web art director is a strategic thinker that plays a strong role in the brand evolution of the websites for which she/she is responsible. He/she will create original graphics and icons for use on the site; implement the web design parameters, style guides and visual standards; and establish and produce graphic material for use in advertising and promoting online services and products.

A comprehensive understanding of web usability – how visitors interact with sites and what influences them to stay and/or purchase are key components. He/she should have a solid working knowledge of HTML, CSS, web design software and web architecture tools will be important.

Typically, a web art director will supervise and interact with other members of a creative team. Setting and ensuring deadlines are met and should vigorously adhere to established guidelines and legal requests and requirements.

He/she must be articulate, organized and attentive to deadlines; must be adept at problem solving and communicating issues clearly with production, graphic, marketing and technical personnel; be able to handle multiple priorities (quickly and efficiently) with tight deadlines; have a clear understanding of priorities and a desire to strive to exceed expectations; and be able to “think outside the box.”
Responsibilities can include:

Translate strategies into compelling and innovative creative that engages the customer, drives traffic and continues to build the brands relevance and desirability.
Define the look and feel of websites, including the exploration, conceptual and visual development, and final execution of design direction.
Lead brainstorming sessions and the development and execution of those ideas (i.e. lifestyle environments, shopping experiences, new sites, etc.)
Act as design leader, work with other senior web designers and flash designers to design world-class work.
Oversee the creative design and execution of all online advertising needs (banners, content modules, etc.)
Integrate company branding, video, animation, still images, text and audio into a web environment that ensures a cohesive brand image.
Develop ideas and presentation of new initiatives to business parents.
Oversee the maintenance of design standards, guidelines, and best practices.
Communicate design rationales and respond to feedback.

Average Salary: $90,514

Average Hours (per week): 40 plus hours per week.

Union: No.

Certifications: This job most likely requires a bachelor’s degree or equivalent. This is a more senior position and will require at least five years working experience. It will also require skills with graphic and web design software, such as Adobe’s suite of products: Flash, Dreamweaver, Fireworks, PhotoShop, Illustrator, InDesign/Quark. It will also require a working knowledge of HTML, CSS, JavaScript, and FTP protocol.

Training Period: 5+ years of experience in the field or in a related area.

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and web design agencies, computer software development firms online media, radio stations, television, movies, and Hollywood in general, and/or corporate entities that maintain in-house creative departments. This position is also a popular freelance post.

Entry Level Salary: $65,425 to $72, 125

Top Salary: $125, 455

Job Growth Forecast: Growth in this job category will range from 12 to 14 percent through 2018. Competition for jobs is expected to be high for both salaried and freelance jobs. Despite the competition, employers and individual clients are always on the lookout for talented and creative artists.

Art directors will see an increase in jobs in advertising due to demand for the overall vision they bring to a project. Web art directors should see continued job growth as many magazines and newspapers move to online-only formats.

User Experience Director

admin — Wed, 27 Oct 2010 22:59:18 +0000

A director of user experience leads and manages the user experience team in a company or agency. The position is responsible for the customer experience for websites and web products, including interaction design, visual (graphics) design, user research and usability engineering. The goals for a director of user experience are to deliver a distinctive online customer experience enabling companies to deepen customer relationships and contribute to business growth.

The leader of user experience works closely with members of the executive staff, the product management & marketing organizations, and the engineering organization to deliver effective, usable designs that meet business needs and provide an excellent user experience.

Responsibilities include:

Evangelize the online user experience by setting a vision and overarching design that will drive engagement and excitement throughout the organization.
Define and implement an online experience program consistent with the vision of deepening customer relationships.
Define and deliver against targets across multiple purposes, such as cross-sell, usage, servicing effectiveness, and retention.
Manage user experience team responsibilities.
Influence and partner with key groups in product management, technology, and marketing to achieve outcomes.
Define content strategy and manage content delivery across websites.
Manages use of user experience delivery partners to ensure that partners deliver against common user experience guidelines with quality.
Have a technical background to build/code static and dynamic web pages, including an excellent understanding of XHTML, CSS & JavaScript; optimize graphics for web and interactive projects; develop and maintain coding standards to achieve efficiency in maintenance and portability; optimize pages for both human readers and search engines; manage testing and QA of pages.
Conduct research & work with end users to determine their experience needs for products.
Maintain current knowledge of human factors, user-centered design processes, interaction design guidelines, usability methodologies, industry standards and trends, both formal and informal usability testing methods, as well as a deep understanding of software and web technology.

Average Salary: $131,354

Top Salary: $181,000

Entry Level Salary: $87,000

Average Hours (per week): 40+

Union: No

Certifications: Bachelors Degree, preferably a Masters Degree

Strong Markets: This position should be available in most major cities in the United States and will be found predominantly in software/web development agencies and businesses.

Job Growth Forecast: Employment for computer systems design and related services, such as web development, is expected to grow 45 percent from 2008 to 2018, about 4 times as fast as the 11 percent growth projected for all industries combined. The computer systems design and related services industry grew dramatically throughout the 1990s, as employment more than doubled. While growth has been decidedly slower since the turn of the century, this industry is still projected to be one of the 10 fastest growing in the Nation. Job opportunities should be excellent for most workers, with the best opportunities occurring for computer specialists.

User Experience Designer

admin — Wed, 27 Oct 2010 22:57:31 +0000

A user experience designer will design and develop user interface solutions for websites and web applications. This position requires the ability to translate business needs into user-centric interface requirements.

A successful designer will demonstrate an understanding of the balance between efficiency and ease of use and business goals. He/She will design information structures and navigation flows that anticipate user paths and logical process flows. This will include developing flowcharts, wire frames, concept sketches, UI mockups, site maps, prototypes and content matrices. Also key is an understanding of user research, persona development, task analysis, conceptual design, detail design, and user testing.

A user experience designer will be proficient with graphics editing tools, such as Adobe Photoshop, Fireworks, or similar tools to create screen mockups and communicate conceptual design concepts; basic authoring and editing skills with Hypertext Markup Language (HTML) and cascading style sheets (CSS); as well as social media tools and techniques.

Presenting work to senior leaders across the organization, including objectives, strategy and creative executions, a user experience designer is usually under the direction of a project manager or design director.

Responsibilities include:

Working collaboratively with usability and initiate research and testing as needed to develop the most effective user experience, gathering data on design solutions and iterating as needed.
Synthesizing large amounts of data into actionable information.

Designing user interfaces for web-based applications.
Evaluating the usability of designs.
Leading the development of usability standard, guidelines, and best practices.
Leading and teaching usability best practices to the development team.

Mocking up or prototyping systems.

Average Salary: $83,437

Top Salary: $96,164

Entry Level Salary: $64,250

Average Hours: 40+

Union: No

Certifications/Education: Bachelors Degree; may also require certification as a Usability Analyst

Years of Experience: 2+ years

Strongest Markets: This position should be available in most major cities in the United States and will be found predominantly in software/web development agencies and businesses.

Job Growth Forecast: Employment for computer systems design and related services, such as web development, is expected to grow 45 percent from 2008 to 2018, about four times as fast as the 11 percent growth projected for all industries combined. The computer systems design and related services industry grew dramatically throughout the 1990s, as employment more than doubled. While growth has been decidedly slower since the turn of the century, this industry is still projected to be one of the 10 fastest growing in the Nation. Job opportunities should be excellent for most workers, with the best opportunities occurring for computer specialists.

Senior User Experience Designer/User Experience Lead

admin — Wed, 27 Oct 2010 22:54:53 +0000

A senior user experience designer/lead directs a team of interaction and visual designers, prototypers and user researchers in website and web application user experiences. This key role must interface with company stakeholders, including product management, user researcher, engineering, IT, QA, executive management and customers.

A senior user experience designer must have a broad understanding of complex, consumer-oriented systems and the methods for their creation, including participatory user-centered design and other iterative development methodologies. The position requires a critical thinker with a good design sense, leadership potential, and an eye for making things better.

He or she will provide user design services, including interpreting requirements; creating concept designs; developing user flows, wireframes, and superior visual mock-ups; producing detailed design documentation; facilitating design walkthroughs; documenting functional specs; and facilitating usability tests. The senior user experience designer ensures that user experience designs meet overall business information requirements and each application’s aesthetic, functional, and workflow requirements. In addition the senior user experience designer must remain up-to-date with industry standards, new innovative technologies and best practices.

Responsibilities:

Motivate and lead interaction designers, visual designers, user researchers and prototypers.
Partner with key stakeholders to identify, document, and evangelize a roadmap of the customer experience for community-based features and services, including learning, training and support.
Balance organizational demands, timelines and internal milestones to determine the most appropriate methodology for design; storyboards, interaction patterns, prototypes, and other iterative artifacts.
Provide leadership in methodology and deliverables for iterative, user-centered design processes.
Assist in creation and maintenance of interaction and visual standards for web-based UI.
Maintain experience with social media, community and web services or applications.
Demonstrate expertise in modern software development processes and concepts as they relate to user experience, plus a strong ability to translate usability research findings into design improvements.
Show strong skills in problem definition and user-needs analysis, including the ability to focus on the “right” problems to solve in order to advance of strategic goals.
Have Expertise in user research including persona creation, heuristic evaluation, and site visits.
Be able to solve complex problems and drive projects from concept through implementation.
Exhibit experience with industry tools for generating UI prototypes, UI specifications, flow diagrams, and wireframes.
Have advanced knowledge of user-centered design principles and processes and the ability to apply these principles in a real-world environment.

Web Section Editor

admin — Wed, 27 Oct 2010 22:53:54 +0000

A web section editor is responsible for all content and growing specific sections of a website. He/she works with a wide variety of reporters, freelancers and others in the gather and delivery of current, investigative news.

A web section editor may also be responsible for facilitating and monitoring discussion forums on the website and establishes relationships with chat technology vendors.

The position is a high level editorial post and is responsible for a variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication. This position may also include technical editors.

Responsibilities may include:

Develop the section to not only inform readers, but drive traffic; coordinate coverage of the top stories in your section.
Ensure timeliness of news compared to competitors.
Ensure that teams produce significant exclusives and compelling stories.
Write compelling articles investigative stories and analysis.
Show scalable ability to manage any number of reporters, freelancers, and contributors.
Drive ideas for exclusives, analysis and feature stories.
Be able to adapt quickly to the latest editorial technology.
Deploy true multimedia collaboration.
Work effectively with reporters and editors across a range of geographies and specializations.
Be comfortable in a startup environment.
Be proficient in a digital newsroom and supporting technology.

Average Salary: $81,630

Top Salary: $134,485

Entry Level Salary: $37,653

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree, may require advanced degree

Years of Experience: 3-5+ years experience

Job Growth Forecast: Employment is expected to grow about as fast as average. Overall, keen competition is expected for writing and editing jobs since many people are attracted to this occupation. Employment should grow by 8 percent, or about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent throughout the economy.

Senior Web Editor

admin — Wed, 27 Oct 2010 22:50:22 +0000

From a business perspective, a senior web editor conceives and develops a broad array of engaging site features, working with internal and external partners regarding strategic planning, development and growth of a Website.

Average Salary: $79,354

Top Salary: $132,806

Entry Level Salary: $54,000

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 5+ years

Job Growth Forecast: Keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment is expected to grow about as fast as average at about 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent throughout the economy. Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with web or multimedia experience.

Web Developer

admin — Wed, 27 Oct 2010 19:33:41 +0000

Web developers are cross-functional, having responsibility for both technical and creative aspects of a website. They develop and maintain the front end look and feel of a site, as well as the back-end programming, database and applications.

Typically, web developers use their strong send of design, and firm knowledge of web standards to develop the interfaces, often called Graphical User Interfaces, for both software applications and basic web presentations. As they grow in their positions, Web developers can separate their specialties, excelling in their respective knowledge. These roles require full knowledge of web design principles and programming structures.

On the more technical side, they will troubleshoot, debug and implement software code. They will understand and create SQL server scripts and stored procedures to send and retrieve data. Web developers program with different languages, some open source and some proprietary, i.e. PHP and ASP or .NET, respectively.

On the more creative side, they have knowledge of several different graphic programs such as Adobe Photoshop and Illustrator, Macromedia Flash for multimedia presentations, and other such tools.

Web developers also have knowledge of middleware programming, scripting languages, such as JavaScript; markup languages, such as HTML and XHTML, and CSS; and communications skills to develop basic copy.

Web developers typically report to a project leader or manager. They also work independently as contractors or as a company web developer.

Responsibilities include:

Plan, coordinate, and execute all aspects of a Website project relating to technical design, development, integration, and deployment of Websites and applications.
Interpret business and functional requirements into a strong design.
Apply industry best practices and standards in conjunction with project requirements and design.
Develop code and design documentation.
Work closely with other developers and the marketing teams.
Manage time effectively with minimal supervision to accurately scope projects and ensure that projects are released in a timely fashion.
Identify opportunities for process improvements/efficiencies and drive adoption of high priority/high value improvements.
Excellent time management and organizational skills, including ability to accurately gauge project duration, deliver on deadlines, switch rapidly between projects in a fast paced environment and manage a workload with possible conflicting priorities.
Thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, follow-through and initiative.
Maintain a strong understanding of web development best practices, including cross-browser compatibility, coding standards and accessibility.
Ability to write efficient queries and optimize database-intensive applications.

Average Salary: $84,059

Top Salary: $136,861

Entry Level Salary: $31,257 – $45,806

Average Hours: 40+

Union: No

Certifications: Bachelors Degree

Experience: 0-5+ Years

Strong Markets: This position should be available in most major cities in the United States and will be found in agency settings, as project contracts, or corporate entities that maintain in-house creative and programming departments. This position is also a popular freelance post.

Job Growth Forecast: Employment for computer systems design and related services, such as web development, is expected to grow 45 percent from 2008 to 2018, about four times as fast as the 11 percent growth projected for all industries combined. The computer systems design and related services industry grew dramatically throughout the 1990s, as employment more than doubled. While growth has been decidedly slower since the turn of the century, this industry is still projected to be one of the 10 fastest growing in the nation. The best job opportunities will occur for computer specialists, but overall job opportunities should be excellent for most workers.

Web Copy Editor

admin — Wed, 27 Oct 2010 18:51:44 +0000

The person in the position as a web copy editor writes, produces, and edits a high volume of web content, ensuring consistency in style, tone, and quality of the organization’s site. He/she will work to complete assignments with fellow editors, writers and designers.

This job must have a thorough understanding of English language and grammar, as well as experience in writing for the web. Proof-reading is a major job function, requiring the ability to fix spelling, punctuation, grammar and syntax. This role will ensure company editorial style guides and standards are maintained. A web copy editor will also be required to modify and rewrite copy as necessary to ensure clarity and to improve structure.

Web copy editors may also be responsible for maintaining a weekly/monthly editorial calendar for content. They may also work with marketing teams to support and manage integrated marketing strategies with the Website. A working knowledge of HTML is an asset.

A web copy editor general works from pre-established guidelines to perform the functions of the position, and generally works under immediate supervision.

Average Salary: $54,792

Top Salary: $73,736

Entry Level Salary: $36,492

Average Hours: 40

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: Entry level to 4 years

Job Growth Forecast: Keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent throughout the economy. Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with multimedia or web experience.

Senior Web Content Engineer

admin — Wed, 27 Oct 2010 18:48:03 +0000

The senior web content engineer, also known as a web content engineer III, develops and designs interfaces, front pages, and the tools to navigate a website. He/She performs unit testing at the page level; sets code standards and leads code reviews; reviews specifications and provides time estimates on the development of projects and features; and prioritizes projects and deliverables.

This job requires familiarity with a variety of the field’s concepts, practices, and procedures. He/She may be required to be experienced working with Microsoft and Solaris/Linux servers, MSSQL databases, and Oracle databases and have proficiency in programming languages such as: PHP, Java, JavaScript, .Net languages, Perl, PL/SQL and TSQL; and experience with Visual Studio 2008, SharePoint Designer, Toad, Eclipse and vi editors.

The senior web content engineer relies on experience and judgment to plan and accomplish goals and will perform a variety of complicated tasks. He/she may direct and lead the work of others and be able to actively participate in team support by proposing and implementing solutions. This position typically reports to a manager or head of a unit/department. A wide degree of creativity and latitude will be expected.

Job responsibilities:

Establish policies and procedures for publishing web pages and applications in conjunction with content creators.
Perform user management on web applications and sites.
Diagnose and troubleshoot problems with existing web applications and sites.
Work with database administrator to design, develop and update databases as they relate to web applications.
Perform periodic website audits.
Document applications and custom code in compliance with team standards.
Develop and communicate web site usage and security policies and standards to all users.
Demonstrated ability to create and maintain technical documentation.
Show strong organizational skills with ability to prioritize and delegate appropriate workload.

Average Salary: $133,584

Top Salary: $155,293

Entry Level Salary: $111,875

Average Hours: 40+

Union: No

Certifications/Education: Bachelors Degree; depending upon the type of business, may require security clearance and/or other technical certifications

Years of Experience: 5+ years

Strong Markets: This position should be available in most major cities in the United States and will be found predominantly in software development companies, news and sports media outlets, web development agencies and businesses with large content requirements.

Job Growth Forecast: The employment growth for computer systems design and related services, such as web development, is expected to grow 45 percent from 2008 to 2018, about four times as fast as the 11 percent growth projected for all industries combined. The computer systems design and related services industry grew dramatically throughout the 1990s, as employment more than doubled. While growth has been decidedly slower since the turn of the century, this industry is still projected to be one of the 10 fastest growing in the Nation. Job opportunities should be excellent for most workers, with computer specialists seeing the best opportunities.

Web Content Engineer

admin — Wed, 27 Oct 2010 18:41:53 +0000

A web content engineer develops and designs interface, front pages, and the tools to navigate on Websites. He/she performs unit testing at the page level, sets code standards, leads code reviews, reviews specifications and provides time estimates on the development of projects and features, prioritizing projects and deliverables.

The web content engineer is familiar with commonly-used concepts, practices, and procedures for web development, such as Java technologies, AJAX, HTML, CSS, XML, etc. He/she relies on instructions and pre-established guidelines to perform the functions of the job. He/she generally reports to a manager, working under immediate to general supervision. A certain degree of creativity and latitude is required.

Job responsibilities include:

Assist in building and maintaining Internet applications.
Build, deploy and maintain website pages.
Develop and improve site navigation.
Consult with web content developers to ensure that complex needs are technically feasible.
Provide technical site maintenance, consultation on issues related to animation, search engine techniques, link integrity, navigation, browsers, graphics, and other technical web developments.
Work on areas of websites and applications that require improvement, identifying and implementing a variety of solutions.
Troubleshoot applications and their interaction with web services, web pages and APIs.
Maintain and update websites as necessary through proprietary content management system.
Work on a diverse scope of projects requiring detailed analysis, sound judgment, and creative/practical problem-solving.
Operate effectively in a team-oriented and collaborative environment.

Average Salary:

Average Salary: $94,905

Top Salary: $122,689

Entry Level Salary: $67,122

Average Hours: 40+

Union: NO

Certifications/Education: Bachelors Degree

Years of Experience: 0-4 years

Strong Markets: This position should be available in most major cities in the United States and will be found predominantly in software development companies, news and sports media outlets, Web development agencies and businesses with large content requirements.

Job Growth Forecast: Employment is expected to grow 45 percent from 2008 to 2018 for computer systems design and related services, such as web development, which is around four times as fast as the 11 percent growth projected for all industries combined. The computer systems design and related services industry grew dramatically throughout the 1990s, as employment more than doubled. While growth has been decidedly slower since the turn of the century, this industry is still projected to be one of the 10 fastest growing in the Nation. Job opportunities should be excellent for most workers, with the best opportunities occurring for computer specialists.

Director of Web Content

admin — Wed, 27 Oct 2010 18:40:28 +0000

The director of web content establishes and directs the strategic long-term objectives, policies, and procedures for an organization’s web content. Generally this position handles higher level liaison issues, supervising web content staff and ensuring that the site is in alignment with the branding guidelines and content strategy.

The director of web content sets the direction for composition and development of written and graphical content for websites, meeting company objectives, such as providing information on products and services or entertaining site visitors. He/She determines the long-term systems needs and hardware acquisitions to accomplish the business objectives of the organization.

He/she will be well versed in trends and activities in order to develop guidelines that will increase a website’s presence and improve design and usability. These skills will be used to develop user interface and design standards, including feature improvements to attract visitors to the website. In order to ensure that site content is accurate, the position will require collaboration with other departments, such as marketing and engineering.

This position will require technical understanding of web usability and design protocols and will be responsible for maintaining the content database on technical specifications and compatibility issues. Advanced knowledge of HTML and experience with popular content management systems and web analytics tools, as well as basic skills with Adobe Photoshop will be a necessity.

The director of web content may also work closely with purchasing and marketing teams to make recommendations to increase sales and gross profit; may manage online strategic partnerships; find and review potential, new product suppliers; may develop and leverage relationships with online content vendors incorporating their products or services into the organization’s marketing programs and technology

Responsibilities:

Manage content strategy, and possibly the user experience across the site.
Responsible for content strategy and web user guides and guidelines.
Supervise web content writers, designers, editors.
Analyze use of the website to improve the design/layout.
Collaborate with creative, video, and social media teams to ensure a robust and holistic experience.
Collaborate with other departments regularly, offering suggestions and best practices for maintaining pages and distributing web analytics.

Work with all web content team members to deliver an appropriate mix of high quality products, content and information to members.
Track and measure web traffic and suggest improvements to product placement.
Review current mix of products and services, and work to make improvements to specific products or delivery system.

Average Salary: $102,326

Top Salary: $136,956

Entry Level Salary: $67,697

Average Hours: 40+

Union: No

Certifications/Education: Bachelors Degree

Years of Experience: 7+ years

Job Growth Forecast: Basically employment is expected to grow about as fast as average. Employment is expected to grow 8 percent, about as fast as the average for all occupations from 2008 to 2018. Keen competition is expected for writing and editing jobs as many people are attracted to this occupation. Employment in salaried writing and editing positions is expected to increase slightly as jobs become more prevalent.

Web Surfer

admin — Wed, 27 Oct 2010 18:37:55 +0000

A web surfer visits multiple websites to gather specific information to help an organization understand online user behavior. He/she reviews and catalogues websites according to established guidelines and prepares a content analysis of materials available on a website. This position may also accumulate, analyze and compare data that is found on websites.

The web surfer must have strong organizational and PC skills, and must be able to work independently to complete assignments in a timely manner.

Average Salary: $57,676

Top Salary: $125,515

Entry Level Salary: $36,668

Average Hours: 40

Union: No

Certifications/Education: High School Diploma, Undergraduate

Years of Experience: 0-2 years

Job Growth Forecast: Employment is expected to grow about as fast as average. Keen competition is expected for writing and editing jobs because a number of people are attracted to this occupation. Overall, employment is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018. Employment in salaried writing and editing positions may increase slightly as jobs become more prevalent throughout the economy. Companies in a wide array of industries are using newer multimedia technologies and online social media to reach a more technology friendly consumer and meet the growing demand for web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with multimedia or website experience.

Senior Web Producer

admin — Wed, 27 Oct 2010 18:36:16 +0000

A senior web producer oversees the content strategy, new features and technical objectives for Websites and Web projects. Senior web producers will manage a staff or outsourced team of editors, bloggers, writings, programmers, project managers, designers, to take ideas from concept to launch.

Senior web producers will have an in-depth knowledge of digital and technical trends, tools, technologies and social media best practices and web applications to ensure projects are cutting edge and current. He/She will continue to improve web user experience and quality. Part of his/her responsibilities may include educating clients and/or management about the differences in Internet communication tools and other forms of marketing and public relations efforts.

This position typically reports to top management.

Average Salary: 102,759

Average Hours (per week): 40+

Union: No

Certifications: Bachelor’s Degree or Equivalent; Knowledge of digital media tools and technologies; Project management certification a plus

Experience: 5+ years

Entry Level Salary: $69,000

Top Salary: $136,518

Web Production Assistant

admin — Wed, 27 Oct 2010 18:31:07 +0000

A web production assistant supports the daily activities for a company or client website. He/she works closely with a website production manager or webmaster with maintenance and management of content, and look and feel of sites.

Technical knowledge is expected, as this person may be required to build pages in HTML, understand CSS and JavaScript, manipulate photos in Adobe PhotoShop, be proficient in other Adobe creative tools, have a working knowledge of content management systems, and other technical skills. He/she may be asked to design pages with photos and copy for internal prototyping.

Web production assistants must be organized, and may be called upon to document and archive projects, including schedules, budgets, detailed specifications, and search engine optimization. She/he provides accurate estimates for deliverables and participates in application deployment and maintenance releases.

Average Salary: $43,705

Top Salary: $61,263

Entry Level Salary: $29,613

Average Hours: 40

Union: No

Certifications/Education: Associates Degree; may require bachelors

Years of Experience: 0-2 years experience

Strongest Market(s): This position should be available in most major cities in the United States and will be found in advertising and Web design agencies, online media, radio stations, television, movies, and Hollywood in general, as well as in companies from a wide array of industries that are using newer multimedia technologies and online social media to reach a more technology friendly consumer and meet the growing demand for Web-based information.

Job Growth Forecast: According to the U.S. Bureau of Labor Statistics, depending on the type of skills required by the position, web professionals can expect to see a 20 to 53 percent increase in their field between 2008 and 2018.