Overview
Advertising is a fast-paced, competitive field, often requiring on-the-spot creativity and the ability to think on one’s feet. The ongoing challenge is to come up with a marketing spin that stands out, an angle nobody has thought up before. Advertising comes many forms–print, web, broadcasting, social networking, or a combination of these–but the common ingredient behind them all is the ability to identify one’s potential customers and market a product to them. Thus, marketing is the key skill behind a career in advertising.
Advertising is more than just learning how to convince an Eskimo to buy a snow cone; it’s about discovering who needs the snow-cone in the first place. In studying for the advertising profession, you’ll learn how to identify different types of consumers and how to tailor marketing campaigns to reach them. You’ll learn how to construct particular words, phrases and even color schemes to strategically motivate potential customers to buy. You’ll also learn about different media outlets for advertising, and which outlets are best suited to your product or consumer base at any given time. You’ll even learn how to market yourself and your ideas to the business people who your help to advertise their products. Before you’re through learning, you’ll become an expert in the field of matching products with buyers, so that not only will the Eskimo buy your snow cone–he’ll thank you for selling it to him.
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School Website
Length to Graduate: 4 years
Location: PA-Philadelphia
Students per Class: 21-30
Tuition to Graduate: $86,400
Subject: Advertising |
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DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: OR-Portland
Students per Class: 21-30
Tuition to Graduate: $84,595
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: OH-Cincinnati
Students per Class: 21-30
Tuition to Graduate: $84,060
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: MN-Minneapolis
Students per Class: 21-30
Tuition to Graduate: $89,814
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: MI-Detroit
Students per Class: 21-30
Tuition to Graduate: $84,420
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: MA-Brookline
Students per Class: 21-30
Tuition to Graduate: $93,050
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: MO-Kansas City
Students per Class: 21-30
Tuition to Graduate: $88,164
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: IL-Schaumburg
Students per Class: 21-30
Tuition to Graduate: $90,048
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: IL-Chicago
Students per Class: 21-30
Tuition to Graduate: $84,420
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: GA-Atlanta
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: GA-Atlanta
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: FL-Tampa
Students per Class: 21-30
Tuition to Graduate: $91,200
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: Online
Students per Class: 11-20
Tuition to Graduate: $76,660
Subject: Advertising |
|
DESCRIPTION
The Mission of the Advertising Bachelor of Science degree program at The Art Institute of Pittsburgh is to prepare graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Graduates are prepared to grow their careers from entry-level positions in the advertising field through the practice of lifelong learning. Read More...
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School Website
Length to Graduate: 4
Location: FL-Fort Lauderdale
Students per Class: 21-30
Tuition to Graduate: $86,320
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: FL-Miami
Students per Class: 21-30
Tuition to Graduate: $92,090
Subject: Advertising |
|
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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