Overview
Advertising is a fast-paced, competitive field, often requiring on-the-spot creativity and the ability to think on one’s feet. The ongoing challenge is to come up with a marketing spin that stands out, an angle nobody has thought up before. Advertising comes many forms–print, web, broadcasting, social networking, or a combination of these–but the common ingredient behind them all is the ability to identify one’s potential customers and market a product to them. Thus, marketing is the key skill behind a career in advertising.
Advertising is more than just learning how to convince an Eskimo to buy a snow cone; it’s about discovering who needs the snow-cone in the first place. In studying for the advertising profession, you’ll learn how to identify different types of consumers and how to tailor marketing campaigns to reach them. You’ll learn how to construct particular words, phrases and even color schemes to strategically motivate potential customers to buy. You’ll also learn about different media outlets for advertising, and which outlets are best suited to your product or consumer base at any given time. You’ll even learn how to market yourself and your ideas to the business people who your help to advertise their products. Before you’re through learning, you’ll become an expert in the field of matching products with buyers, so that not only will the Eskimo buy your snow cone–he’ll thank you for selling it to him.
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School Website
Length to Graduate: 4 years
Location: CA-San Francisco
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: CA-San Diego
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: CA-Los Angeles
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: AZ-Tucson
Students per Class: 21-30
Tuition to Graduate: $86,862
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: AZ-Phoenix
Students per Class: 21-30
Tuition to Graduate: $88,322
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: VA-Arlington
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: VA-Sterling
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: VA-Virginia Beach
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: TX-Fort Worth
Students per Class: 21-30
Tuition to Graduate: $92,293
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry. Read More...
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School Website
Length to Graduate: 4 years
Location: TX-Dallas
Students per Class: 21-30
Tuition to Graduate: $92,293
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.
The Advertising program at The Art Institute of Dallas emphasizes strategic and critical thinking with professional and communication skills necessary to pursue entry-level opportunities in the advertising industry. Additionally, students wil
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School Website
Length to Graduate: 4 years
Location: PA-Pittsburgh
Students per Class: 21-30
Tuition to Graduate: $85,140
Subject: Advertising |
     |
DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.
The Advertising program at The Art Institute of Pittsburgh emphasizes strategic and critical thinking with professional and communication skills necessary to pursue entry-level opportunities in the advertising industry. Additionally%
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