Subject » Advertising »


Overview

Advertising is a fast-paced, competitive field, often requiring on-the-spot creativity and the ability to think on one’s feet. The ongoing challenge is to come up with a marketing spin that stands out, an angle nobody has thought up before. Advertising comes many forms–print, web, broadcasting, social networking, or a combination of these–but the common ingredient behind them all is the ability to identify one’s potential customers and market a product to them. Thus, marketing is the key skill behind a career in advertising.

Advertising is more than just learning how to convince an Eskimo to buy a snow cone; it’s about discovering who needs the snow-cone in the first place. In studying for the advertising profession, you’ll learn how to identify different types of consumers and how to tailor marketing campaigns to reach them. You’ll learn how to construct particular words, phrases and even color schemes to strategically motivate potential customers to buy. You’ll also learn about different media outlets for advertising, and which outlets are best suited to your product or consumer base at any given time. You’ll even learn how to market yourself and your ideas to the business people who your help to advertise their products. Before you’re through learning, you’ll become an expert in the field of matching products with buyers, so that not only will the Eskimo buy your snow cone–he’ll thank you for selling it to him.



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Advertising Listings

THE ART INSTITUTE OF CALIFORNIA-SAN FRANCISCO

School Website
Length to Graduate: 4 years
Location: CA-San Francisco
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF CALIFORNIA-SAN DIEGO

School Website
Length to Graduate: 4 years
Location: CA-San Diego
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF CALIFORNIA-LOS ANGELES

School Website
Length to Graduate: 4 years
Location: CA-Los Angeles
Students per Class: 21-30
Tuition to Graduate: $96,576
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF TUCSON

School Website
Length to Graduate: 4 years
Location: AZ-Tucson
Students per Class: 21-30
Tuition to Graduate: $86,862
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF PHOENIX

School Website
Length to Graduate: 4 years
Location: AZ-Phoenix
Students per Class: 21-30
Tuition to Graduate: $88,322
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF WASHINGTON D.C.

School Website
Length to Graduate: 4 years
Location: VA-Arlington
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF NORTHERN VIRGINIA

School Website
Length to Graduate: 4 years
Location: VA-Sterling
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF VIRGINIA BEACH

School Website
Length to Graduate: 4 years
Location: VA-Virginia Beach
Students per Class: 21-30
Tuition to Graduate: $90,624
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF FORT WORTH

School Website
Length to Graduate: 4 years
Location: TX-Fort Worth
Students per Class: 21-30
Tuition to Graduate: $92,293
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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THE ART INSTITUTE OF DALLAS

School Website
Length to Graduate: 4 years
Location: TX-Dallas
Students per Class: 21-30
Tuition to Graduate: $92,293
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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The Advertising program at The Art Institute of Dallas emphasizes strategic and critical thinking with professional and communication skills necessary to pursue entry-level opportunities in the advertising industry. Additionally, students wil

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THE ART INSTITUTE OF PITTSBURGH

School Website
Length to Graduate: 4 years
Location: PA-Pittsburgh
Students per Class: 21-30
Tuition to Graduate: $85,140
Subject: Advertising

DESCRIPTION
The Advertising 12-quarter bachelor’s degree program is a creative advertising degree focusing on the profession within the commercial environment. In the Advertising program, students have an opportunity to acquire in-depth knowledge in branding, media, copywriting, marketing and account supervision, while they learn both the creative and business side of advertising. Coursework in market research, consumer behavior, copywriting, mass communication and sales can provide a foundation in the knowledge of the advertising industry.

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The Advertising program at The Art Institute of Pittsburgh emphasizes strategic and critical thinking with professional and communication skills necessary to pursue entry-level opportunities in the advertising industry. Additionally%

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  • Tuition Costs Are Rising At Unprecedented Rates

    http://www.schoolsforme.net

    The headline says it all.  Tuition costs have escalated to the point where students are demonstrating.  In fact, it's not unusual for a student to graduate from school hundreds of thousands of dollars in debt.

    This makes it imperative to spend some time choosing the right school to help you achieve your goals.  Sadly, in this age of hyper-inflated tuition costs, a college degree does not guarantee a job, much less a career.

    One strategy that is often overlooked when choosing a school is to talk to people who are successful in the career you want to pursue.  If you don't know anyone in your chosen field, you can often find much of this valuable information online.

    The more entrepreneurial individual might go so far as to enroll in the "University of Hard Knocks" and just go for it.  The reasoning is simple: he can start his career behind the wheel of a Bentley, instead of owing his college what a Bentley costs by the time he graduates.

    We're by no means advocating dropping out of school, or not pursuing an education.  However, we are advocating that you look before you leap.

  • MBA Pay: Riches for Some, Not All

    http://finance.yahoo.com/college-education/article/107863/mba-pay-riches-for-some-not-all?mod=edu-continuing_education

    Schools publish average salary figures that suggest most grads will reap rich rewards, but for many the "average" is a distant dream.

    by Anne VanderMey
    Thursday, October 1, 2009 provided by BusinessWeek

    The MBA in the corner office, fresh out of business school with a six-figure paycheck, is a standard trope of Corporate America. Every incoming student has heard rags-to-riches tales of that gilded certification leading to giant paychecks and even bigger bonuses. But how often do these MBA fairy tales actually come true? According to new research: not as often as you think.Read more »
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