Overview
Broadcasting is a profession that requires confidence and a thick skin, but one that can also be very rewarding. People in the broadcasting profession know that the only job security they have (if any) is in their ability to attract and keep an audience’s attention. Careers in broadcasting range from announcing/reporting to audio/visual engineering to production to working with advertisers–all geared toward getting viewers and/or listeners to tune in. Thus, the broadcasting profession is a very competitive and performance-based industry, and getting ahead requires being the best at what you do.
As a student of broadcasting, you’ll learn the various aspects of the profession, both in front of the microphone and behind it. You’ll learn about the technical aspects of transmitting a signal, how to operate the equipment, proper diction and vocal inflection, marketing, programming, editing and much more. You’ll learn about the teamwork required to make a station operate smoothly, and about what it takes to put a successful program together. And regardless of your area of expertise, you’ll learn what it takes to present yourself as a professional, to produce the results that will get you the job–and help you keep working steadily within the ever-changing dynamics of this field.
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