Marketing is an overarching skill that spans many areas, and a skill that is needed by every business on the grid. Marketing encompasses such areas as advertising, public relations, brand management, sales planning, and many others. In its basic form, marketing is about assessing a human need and formulating a plan to put a product into play to meet that need. If you can do that, you can succeed in a marketing career.
As a student of marketing, you’ll learn about the various roles marketing plays in the business world. You’ll learn about advertising campaigns, media outlets (and how to use them), public relations and strategies. You’ll learn about demographics, how different groups of people respond to marketing, what their needs are, and how to match products to those needs. Most of all, you’ll learn the various techniques for helping people recognize their own needs, and recognize how the product you’re marketing meets those needs. Regardless of what avenue of marketing you choose to focus on, get ready for an exciting career!
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