Overview

Marketing is an overarching skill that spans many areas, and a skill that is needed by every business on the grid. Marketing encompasses such areas as advertising, public relations, brand management, sales planning, and many others. In its basic form, marketing is about assessing a human need and formulating a plan to put a product into play to meet that need. If you can do that, you can succeed in a marketing career.

As a student of marketing, you’ll learn about the various roles marketing plays in the business world. You’ll learn about advertising campaigns, media outlets (and how to use them), public relations and strategies. You’ll learn about demographics, how different groups of people respond to marketing, what their needs are, and how to match products to those needs. Most of all, you’ll learn the various techniques for helping people recognize their own needs, and recognize how the product you’re marketing meets those needs. Regardless of what avenue of marketing you choose to focus on, get ready for an exciting career!

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School Website Length to Graduate: 1 Year Location: Online Students per Class: 1 Tuition to Graduate: $28,000 Subject: Marketing

DESCRIPTION

Full Sail’s online Internet Marketing Master of Science Degree is an advanced marketing degree that will take you through the constantly evolving world of multi-channel marketing in the 21st century and the complex issues and opportunities in this industry.

It’s more important than ever for a marketing professional to understand the possibilities and limitations of digital media, and how to best employ sound marketing fundamentals in this rapidly changing technological landscape. The Internet Marketing Master’s Degree provides an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization. Read More...

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