Mar 10, 2010
Life as an Account Executive
Are you excited by the world of advertising? Would you like to be in the boardroom, making pitches? Do you see yourself working with the creative department and giving the go-ahead to major ad campaigns? Then it’s possible that life as an account executive could be the career you’re looking for.
Advertising account executives work internally within ad agencies. Generally they act as a liaison between the agency and the client. By working closely with the client and members of the agency staff, they are able to oversee the advertising campaign in accordance with the client’s wishes.
Advertising account executives can have enormous responsibilities. Account exec are the ones who make sure an ad campaign or single advertisement, is delivered on time, on budget and meets with the clients approval. Account executives often work with up to four different clients at the same time. Although in larger agencies, they may only work with one or two clients at a time.
Life as an account executive involves working with practically everyone involved in the advertising process. In addition to the clients, account executives interact with creative staff, account managers, account planners and media personnel. Account executives are responsible for making sure everyone does their job and works to create advertising content that meets the client’s satisfaction.
A big part of an account executive’s job is making pitches to clients, in order to sell the services of the agency.
Being an advertising account executive can be a very lucrative career. Median salary for an account exec is around $40K a year. However being an ad exec is also a very popular career choice. Job competition can be stiff. Generally a 4-year degree is required to gain an entry-level position.
Mentoring programs can also be a good way to gain a competitive edge over the competition. Mentoring programs provide students with the opportunity to learn the ropes of being an ad account executive while working in the atmosphere of a real ad agency, under the tutelage of real, working ad execs.
Beyond that mentoring programs give students the chance to make the contacts and connections that will prove so vital to gaining a foothold in the advertising industry.
Working as an ad account exec gives one the opportunity to contribute to all levels of an ad campaign. Ad execs liaison with clients, creative staff and other members of the team and are responsible for keeping the project on course on a day-to-day basis.
If this sounds like the job you are looking for than life as an account executive could be just the career for you.
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Life as an Account Executive Application